Digital Collective Cofounder, Mical Johnson, discusses the distinctions between so-called white hat SEO providers and the less desirable grey and black hat shops. He also provides strategies for getting started with Search Engine Marketing (SEM), specifically the use of Pay Per Click (PPC) and Search Engine Optimization (SEO), generalized investment and performance expectations, and what to look for in a quality SEO firm. http://www.s-m-arts.com
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